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SoftBrick

Introducing SoftBrick, a modular lounge seating system created in partnership with Italian designers Paolo Lucidi and Luca Pevere, offering configurable shapes, dual‑height seats, and a variety of powder‑coat finishes that blend comfort with an architectural aesthetic. Designed for hospitality, workplace, and public environments, the system emphasizes both a residential feel and the flexibility to support intimate lounge groups or large‑scale installations through its modular plinth base and extensive customization options.

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Designed by LucidiPevere

Paolo Lucidi and Luca Pevere move fluidly between design fields, reinterpreting materials and technologies and applying them in unexpected ways. “You have to innovate and say something interesting,” says Lucidi of what comprises a successful piece. Based in Milan, LucidiPevere design lighting, furniture, ceramics, textiles, and small home goods, with each partner presenting to the client his own response to the brief. The pair then collaborate on the winning proposal, refining it until it reaches fruition. Explains Pevere of the approach: “When you work for eight hours on the curve of a shell, you can’t tell the right direction. That’s when having two people helps you make the best decision.”

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