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June 16, 2014

Nestle Fuses Midcentury Modern Design With Intelligent Thinking On Multipurpose Applications

Unique Bucket Seat By Brad Ascalon Works With
Five Available Base Options For Universal Specification

(June 2014—Delanco, NJ) Stylex has teamed with designer Brad Ascalon for its latest seating release at NeoCon 2014: Nestle. This timeless bucket seat offers a broad range of base options, leveraging the sleek design’s universal appeal and allowing it to fill many different functions: breakout areas, formal offices, work lounge environments, and more.

Stylex President John Golden explains, “Products that have typically been labeled as ‘guest chairs’ are now used in casual conference settings, canteen, areas, private offices, and collaborative work areas. This places new demands on form and function, and Nestle meets these with its harmonious ergonomic form.”

Designer Brad Ascalon continues, “Design is all about problem solving, and that’s how we approached Nestle. How could we create a chair that is so versatile that it can be specified everywhere in an office for a uniform look? With Nestle, we developed a subtle dialogue between hard and soft that fuses mid-century, modern, and traditional elements that, combined with the wide range of bases, successfully maximize flexibility.”

Nestle is designed to be adaptable. It works well for informal dining, formal executive offices, or any area in-between. Base options include: cantilevered sled frame, traditional sled frame, wood leg, fixed four-blade base with swivel return, and five-blade base on casters with height adjustment.

Nestle’s form is both inspiring and highly adaptive, and its engineering is equally impressive. Stylex’s expertise in ergonomic seating gives the chair an edge—cleverly inserted lumbar support adds comfort without detracting from its streamlined aesthetic. The Nestle shell and seat incorporate highly resilient molded foam to ensure not only great comfort but also long product lifecycle.

As with all Stylex products, Nestle is GREENGUARD certified. It incorporates bio foam, and the shell is designed to limit rework and scrap during the manufacturing process, thus reducing waste.

About Brad Ascalon
Born outside of Philadelphia, PA, Brad Ascalon was immersed in the world of art and design from an early age. His grandfather was a noted sculptor and industrial designer, and his father is renowned for his large-scale art installations throughout North America. Ascalon earned his Masters’ degree in Industrial Design from New York’s Pratt Institute in 2005, and that same year was recognized by Wallpaper* magazine as one of the “Ten Most Wanted” emerging designers in the world. Ascalon lives and works in New York, NY.

About Stylex
Founded in 1956 by the Golden family, Stylex focuses its efforts on the modern office environment with careful consideration given to balancing aesthetics, value, ergonomics, and green technology. All Stylex products meet Greenguard Children and Schools and Indoor Air Quality certification, use 100% CFC-free foam and low or no VOC adhesives. For more information contact them at 800.257.5742 or visit them at www.stylexseating.com.